EYES WIDE OPEN

Eyes Wide Open involved a collaboration with a fellow student photographer. We worked together from start to finish including concepts, design, scheduling, styling, and shooting. This campaign for an androgynous clothing brand concept. The logo shows a female and a male figure forming an eye and doubling as the “O” in the words “Eyes Wide Open.” The posters and magazine spread use the same outfit, but it is swapped between the models to show the clothing brand is for everyone and is inclusive to all genders. The brand has both gender-neutral and neutral color themes.